How a 3-Month CRO Pilot Delivered 1,372% ROI
A leading SaaS scale-up with $10m+ ARR. Their ICP is SMEs, with 50,000+ monthly site visitors funnelling through their sign-up journey.
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Atlas deployed its Conversion Rate Optimisation framework:
We ran 4 priority tests:
1. Pricing Page – Value Prop Placement
Hypothesis: Surfacing “Why choose us” content above the fold would increase sign-up engagement.
Result: +25.9% uplift in conversions → +$130,980 annualised revenue.
2. Pricing Page – CTA Placement
Adding a “Calculate Your Price” CTA above the fold to drive calculator engagement.
Result: Positive lift validating quicker access to key features.
3. Homepage – Task-Based Navigation
Hypothesis: Asking “What are you looking to accomplish today?” with task buttons would guide users more effectively.
Result: +41.75% uplift in conversions → +$332,640 annualised revenue.
4. Other Tests
Not all experiments delivered gains (one homepage and one pricing variant underperformed), but validated what not to scale.
The experiments demonstrated that small, targeted CRO changes unlocked major hidden revenue — without needing additional traffic or ad spend.
By aligning site journeys with user intent and elevating value propositions above the fold, the client saw immediate gains in conversion and revenue growth.
Ready to unlock revenue hidden in your funnel?
👉 Book a CRO Pilot
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